A restaurant would fail to write a success story, if you fail to do appropriate PR for it. The Food Industry is growing by leaps and bounds thus there is increased competition and risk of failing to make a mark in London. Therefore, hiring a PR agency would help you publicize your food outlet and make the word reach to the right customers. The PR company would bring the specialty of your restaurant in the eyes of your target clientele and make it work wonders in a considerable span of time. But to find an appropriate and affordable restaurant PR agency in London, you need to know some ground rules:
Rule 1# You shouldn't hire a PR agency until and unless you aren't convinced with their previous work. You have to go through the company's past records, may contact their clientele (if you manage to find their contact number) and then make your decision. Try to understand how the PR professionals from the firm approach towards the publicity of a restaurant, how it plans and executes events and judge response. The more experience your restaurant PR agency has, more you would be benefited.
Rule 2# Are you comfortable talking to your publicist? Do you feel he or she is able to understand your issues and offer suitable solutions? Until you don't answer these questions in positive, realize that your search for a good PR firm hasn't end yet. Also, it requires you to invest a lot of your efforts and searching about various companies to find the best one. Considering experience of a PR firm only in restaurants shouldn't only be one of the judging areas, there might be examples of their stupendous work in other areas. You may consider it as well to understand how it actually operates.
Rule 3# You should consider a PR firm regardless of its size. It's true that a bigger firm may have excellent contacts, but smaller ones to have sufficient contacts. Moreover, because small PR companies want to establish their name in the industry, they would strive harder to serve your restaurant in the best possible manner. Chances are your satisfaction level with a small PR firm would be higher than a bigger firm as they might be able to give you more time and attention that you might expect.
Rule 4# Check what's the company's approach to damage control. When you are in food business, you might expect a thick customer who you would fail to impress even after complementary meals. In such a case, you may expect negative word of mouth spreading here and there, thus you require someone who can manage the risk before it causes you greater loss.
Rule 5# Also, you need to see if your PR firm knows integrating marketing. Are through with social media marketing techniques? Check their ideas about social media publicity and how they deal with it. Getting to know your prospective PR companies more and more will help you choose the right firm for your restaurant. . Keeping your budget in mind is another important factor.
At the end, go with one which your mind suggests and suits your business requirements.
Author Bio
Amy Williams and Zoe Wilmer set up
Samphire Communications as a pr agency in London in May 2010 and it is
specialize in food, restaurant and travel PR & Marketing. For more
details follow us on twitter.
Or Visit us our Official Site :- http://www.samphirecommunications.com
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