Tuesday 18 November 2014

Why Restaurant Public Relation is so Vitally Important for Restaurant Business?

In the time when people are conscious about the image of the brand they are using along with the increasing use of internet and print media for knowing about that image, it has become necessary for every business to set its goodwill. The first step to build goodwill is to have strong public relations. It can not only get you more customers, but also save your name in case any unfortunate event happens during the course of the business cycle. There are many reasons for why public relations are so important for a restaurant business:  


1.Visibility: The restaurant gets noticed only if the PR is strong. Even if your business needs some cost cutting, don’t sacrifice in maintaining the visibility. The alternative way is to be strategic as in which area needs to be covered more thoroughly and where you can reduce the marketing efforts.

2.Trust of the customers: Any restaurant that takes care of the needs of customers gains the trust and hence gets the advantage of preference. Whenever the any customer makes a query or log a comment or suggestion, don’t forget to acknowledge and act upon it.

3.Information provider: Public relation helps in informing the customers about your restaurant. They might not just be aware of its existence! In such cases, PR acts as a great source of information which is unbiased and not manipulated for the benefit of the restaurant. Because of this factor, the material written inside the PR is greatly believed by the customers.

4.Usage of PR: In restaurant or hospitality industry, the public relation specifically plays a very important role because people, who are passionate about this field, refer to the PR frequently in order to gain knowledge, or even contribute in it. So its usage has a very wide scope and covers thousands of people in one go.

5.Willingness of people: It is very hard to get anyone into trying some new restaurant. The push is required to be very effective because most people are reluctant in trying something new and go away from what they already find good. For giving that push to the prospective customers and increasing their willingness to try out, the PR can prove to be a vital aspect.
How to have good public relation:
There are many factors which contribute in good public relations. Basic things like communication skills, passion for the restaurant business, ability to build relationships and writing skills are a must have. Also, hiring a PR agency can help a great deal. They are professionals of this field and knows the in and out of handling various situations. They know what PR should be like because it is much more than mentioning about the chef. They can also provide help regarding the menu style, design of the restaurant, services of the staff and things like logo etc. which are important components of overall brand image. An effective PR can get the customers to the restaurant for the first time. After that, it is the responsibility of the restaurant to retain them.

Author Bio
Amy Williams and Zoe Wilmer set up Samphire Communications as a pr agency in London in May 2010 and it is specialize in food, restaurant and travel PR & Marketing. For more details follow us on twitter.

Or Visit us our Official Site :   http://www.samphirecommunications.com

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